Area of expertise

  • Conduct web tracking audit

    • 1. Evaluate existing web tracking setup

    2. Check if existing setup fulfils business needs

    3. Provide list of improvements

  • Develop a tracking concept

    • 1. Collect business requirements

    2. Define optimal tracking options

    3. Propose tailored tracking concept

  • Support with the implementation

    • 1. Exchange with developers

    2. Run the tests

    3. Data validation

  • Web analytics 101

    • 1. Technical tracking

    2. Site behavior

    3. Key metrics

  • Find insights using the data

    • 1. Define business questions

    2. Ad-hoc analysis

    3. Custom dashboards

  • Web analytics meets digital marketing

    • 1. Digital marketing performance

    2. Budget planning

    3. Technical implementation

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